Welcome and thanks for the visit! You'll find a collection of writing I've done both below and under the Work tab above. I've covered a wide range of subjects for channels ranging from a vegan omega-3 supplement brand to a baby formula business to a local community newspaper. I've enjoyed writing each piece and look forward to building my experience in the future. Please feel free to reach out with any questions, comments or just to say hi. Cheers!
Getting products to market quickly and sustainably
September 2023
Fashion, like all industries, is a race against the clock to come out on top. What margins need to be reached? How much must be sold? When is the deadline? While “fast fashion” is on its way out, time is still of the essence when it comes to making and selling the clothes we wear. Add the sustainability measures consumers are so eager to see and it can feel like mission impossible. How can we get products to market quickly while still fulfilling low impact promises? One answer to this multi-faceted question is deadstock.
Slowing down fashion with deadstock fabrics
July 2023
Fashion industry players across the globe know the unique challenges being faced in today’s market. According to McKinsey’s report, The State of Fashion 2023: Holding onto growth as global clouds gather, the fashion industry as a whole “will struggle to deliver significant growth” this year. There’s pressure to innovate while also striving to reach sustainability goals – and little means to do either one. Competition is fierce and consumer shifts are turbulent.
Bringing deadstock back to life
April 2023
Do you throw away the eggs leftover in your carton after making a batch of pancakes? Do you toss the remaining batteries in a 10-pack after replacing six dead ones in your flashlight? How about emptying out a carton of milk once you’ve poured some into your cereal bowl? These acts of waste sound silly – and yet, so many things – perfectly good things – get tossed aside, often without a second thought. In the fashion industry, one of them is deadstock.
"Life is about not knowing, having to change, taking the moment and making the best of it, without knowing what's going to happen next. Delicious Ambiguity."
Gilda Radner
